The V&A East Museum's exhibition graphics, crafted by A Practice for Everyday Life (APFEL), are a testament to the power of 'making' as an artistic and design philosophy. This approach is deeply rooted in the museum's location in East London, a place with a rich industrial heritage. The graphics and signage, developed in collaboration with architects JA Projects and artist Larry Achiampong, showcase a thoughtful blend of bespoke typography and interior design, creating a seamless and engaging experience for visitors.
At the heart of this project is the concept of 'making', which is both a historical and contemporary reference to East London. The illuminated sign, with its simple yet striking lettering, embodies this idea. APFEL co-founder Emma Thomas explains that the typeface is designed with individual, stencil-like strokes, formed from modular light fittings, reflecting the very essence of creation and craftsmanship.
One of the most fascinating aspects of this project is the emphasis on community involvement. APFEL actively engaged with the V&A Youth Collective, inviting young people to contribute their ideas and participate in the design process. This collaborative approach not only ensured that the final product resonated with the intended audience but also fostered a sense of ownership and pride among the community.
The interior architecture of the museum, inspired by East London's urban landscape, is a series of gallery spaces that mirror the city's neighborhoods. APFEL's graphics and signage seamlessly integrate with this design, using elements that draw on the language of local shopfronts and markets. The use of timber cabinetry crafted from London Plane trees and displays of fashion, textiles, and ceramics further enhances the connection to the area's character.
Sustainability and circular design principles were also integral to APFEL's approach. In collaboration with Urge Collective, they focused on reusing available resources and local procurement, minimizing the use of virgin materials. The illuminated lettering, for instance, was crafted from LED lighting strips readily available in local markets, showcasing a commitment to eco-friendly practices.
The project's success is evident in the positive feedback received, particularly for the illuminated signage. The dynamic and playful nature of the lighting, which reflects and refracts on various views across London, brings the circulation spaces to life. The use of the word 'MAKING' in the signage is a powerful reminder of the exhibition's theme, creating a memorable and engaging experience for visitors.
In conclusion, APFEL's work at the V&A East Museum exemplifies the transformative power of 'making' in art and design. By combining historical references, community engagement, and sustainable practices, they have created a captivating and meaningful experience that will undoubtedly leave a lasting impression on visitors.
